Promote Matching Gifts
As many of those reading this may know, Matching Gifts is the fastest and easiest way to increase donation revenue. When donors get their gift matched that donation is immediately doubled. The more donors get their gifts matched the more money you will generate towards your cause! It's literally 'free money'. I'm sure you're thinking that's great but where do I start? Below we get into a couple of good starting points to reach your generous donors!
START WITH YOUR ORGANIZATION
Change starts at the source right? Surprisingly, not many people are familiar with the concept of gift matching. So we recommend starting with those working for your cause. Talk with your team to confirm everyone is on the same page. If you are able to stress the importance of it to your fellow team members, the wider your impact. If gift matching is at the forefront of your coworkers brains, reaching out to donors should be no problem. Think of it as a chain effect, and your coworkers are the first link.
ADD eMATCH DONOR LINK TO YOUR DONATION FORM
Adding the proper toolbox will allow your donors to easily find their employer, and will begin the process of getting their gift matched. eMatch Donor Link helps you promote matching gifts to online donors and friends, giving them instant access to their employer-specific login, match forms, and match guidelines. All you need to do is embedded the search box, HEPdata takes care of the rest.
KEEP AN INVENTORY OF DONORS
Knowing which of your donors are getting their gifts matched will help you better anticipate their experience. You can do this mostly by including timely email reminders. HEPdata's eMatch Portal program empowers nonprofits and higher education institutions to identify match-eligible website visitors and engage and track their activities. A key feature to eMatch Portal is the automatic email reminders put in place. Your donors will be alerted as often as your organization deems necessary.
The most important part of all of this is getting the ball rolling. Once the necessary steps are put in place you will be able to see your hard work pay off.
Related Articles
10 Simple Steps to Matching Gift Success in 2019
The holidays are over and if you are like most people you have made a new year’s resolution. Whether it’s to exercise more, lose weight or cutting back on social media, many of us start each year with a goal to make improvements in our lives. ...Building the Case for Investing in Your Corporate Matching Gift Program
You may think matching gifts aren’t worth the time and effort. Think again! Research suggests that approximately $10 billion of corporate matching gift money goes unclaimed annually, which represents about $20 billion left on the table by ...Do Gifts from Retirees get Matched?
The truthful answer to this question is that is depends. Every company creates their own matching gift requirements uniquely. Full-time employees are almost always eligible to participate in their employers' matching gift programs but many companies ...Matching Gifts: Volunteer Grants
Matching Gifts is primarily marketed towards individuals who are currently employed by popular corporations. They can easily input their employer’s name with HEPdata’s eMatch Donor Link and automatically get their gift doubled. But what about those ...How to Maximize your eMatch Donor Link - UI/UX Guide
Every search made using your eMatch Donor Link has the potential to double or triple the donation amount your organization receives. With that in mind, you want your gift matching tool to be utilized by every single donor and potential donor who ...