There’s nothing like peer-to-peer (P2P) fundraising for tapping your supporters to extend your fundraising reach. Whether it’s associated with a large event — like a walk-a-thon, or it’s year-round — like a tribute campaign, P2P fundraising is all about engaging supporters to raise funds from their own networks on your nonprofit’s behalf.
But, running a P2P fundraising campaign or event can be challenging, involving a great deal of time and effort. How do you optimize your campaigns to bring in more dollars? What techniques and tools should you use to support your team, your participants, your donors, and your mission?
- Ask for sponsorships
- Plan, launch, run, and wrap up a P2P fundraising campaign
- Improve the experience for your P2P campaign participants
- Engage supporters
- Automate your matching gifts process
Ask for sponsorships
Small businesses are always looking for ways that they can give back. Most of the time there just needs to be an opportunity that presents itself. Matching a face to an organization can humanize the message that you are trying to get out, and will most likely end in a positive outcome. Securing sponsorships with allies in the for-profit world is one of the most important steps you’ll need to take on the path to reaching your fundraising goals. Sponsor-ship letters are one of the most effective tools you have as a nonprofit to get your message out there.
Plan, launch, run, and wrap up a P2P fundraising campaign
Fundraising campaigns are events that will get the word out. Whatever your organization chooses to do for the fundraising campain whether it is a walk-a-thon, phone-a-thon, or a monthly get together. The main objective is to engage supporters to raise funds from their own networks on your nonprofit’s behalf. No matter what type of peer-to-peer fundraising campaign your organization embarks upon, it will be incredibly important to keep the consistency and awareness up.
Improve the experience for your P2P campaign participants
We believe that at the end of the day human interaction is the main source of connection. That completely human personal connection is a great conversation is a great conversation starter, especially on their social channels. Usually they have a personal connection with the cause. "It's a good cause" does not have as strong as an impact as "It's my cause".The story of why they got involved can really make the cause hit home with friends, family and coworkers. Tip: Since those in their email contacts and their friends on Facebook are people they can share more closely with, making the story personal will get more donations.
Automate your matching gifts process
Technology has played a huge role. Today, we can locate where donors work and determine their matching gift status before we engage them! We can put tools on websites that allow donors to determine if they work for an employer who has a matching gift program and initiate the match. HEPdata’s eMatchPortal® is our newest tool that integrates with our eMatch® Donor Link to make it even easier for your donors to have their gift matched. Related Articles
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