Should you embed your eMatch Donor Link on your donation form or on the thank you screen?
If your nonprofit or university has an eMatch Donor Link iframe, which allows you to embed the matching gift search box on your own website, we encourage you to incorporate our plugin into one of two spots in the donation process: on your donation page or on your confirmation thank you page.
The implementation of the iframe allows you to be able to add the search tool on as many pages as you'd like. Ideally, your team will want it to be placed in the most conducive webpages. Our strongest recommendation is to display it on your donation page. Here are a few examples of eMatch Donor Link placements from our clients:
Feature it prominently and enable your donors to instantly access matching gift and volunteer grant information immediately after they make their donation. The most impactful placement would be to add the donor link on the actual donation form, because that way you make it a step that every online donor thinks about as they go through the donation process.
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